Li Zijian

李字健Li Zijian

Expertise for business growth · Experience for personal development · Insight for cultural exchange

Focused on business management, cross-border growth and China–Europe exchange

Years of management experience at Fortune Global 500 companies (global top 10 in pharmaceuticals), with German and French pharmaceutical groups. Special partner at Beijing Alliance PKU Management Consultants since 2021 (in a personal capacity), and now a PhD candidate in management at the University of Montpellier, France.

Has visited more than 30 European countries and lived in several of them, and travelled to every province, autonomous region and municipality of China, as well as Hong Kong, Macao and Taiwan.

Portrait of Li Zijian
Beijing Western Europe Central Europe Eastern Europe

About

Background and perspective

I have years of management experience in the pharmaceutical industry, with German and French pharmaceutical groups, and a continuing interest in corporate strategy, organisational governance, marketing and performance management. Since 2021 I have been a special partner at Beijing Alliance PKU Management Consultants, engaging in professional exchange and collaboration in a personal capacity.

I hold an MBA from the University of Chinese Academy of Social Sciences, recognised by ENIC-NARIC France at level 7 of the French national qualifications framework (300 ECTS). I am now a PhD candidate in management at the University of Montpellier, France, with research interests in strategic management, innovation management, digital transformation and coopetition strategy.

Beyond management practice and academic research, I have visited more than 30 European countries and lived in several of them, and travelled to every province, autonomous region and municipality of China, as well as Hong Kong, Macao and Taiwan. These experiences across regions shape how I observe different cultures, social settings and organisational practices.

Highlights

Management
Years of management experience at Fortune Global 500 companies (global top 10 in pharmaceuticals)
Consulting
Special partner, Beijing Alliance PKU Management Consultants
Research
PhD candidate in management, University of Montpellier, France
Projects
Survey supervisor at provincial and municipal level for major economic and social survey projects of the Chinese Academy of Social Sciences
Across borders
Visited 30+ European countries and lived in several; travelled to every province, autonomous region and municipality of China, as well as Hong Kong, Macao and Taiwan

Projects

Practice and results

Economic and social surveys

Took part in major economic and social survey projects of the Chinese Academy of Social Sciences as a survey supervisor at provincial and municipal level, gaining experience in project execution, on-site coordination and survey organisation.

Management practice

Drawing on my pharmaceutical industry experience, I continue to follow corporate strategy, business processes, organisational coordination, marketing and performance management.

Writing and registered works

Published articles on performance management, and contributed to registered software projects on pharmaceutical sales management, clinical decision-making, case sharing and industry learning. See Articles and Software copyrights below.

Services

Three areas

01

Business operations · Organisational governance

Sharing management experience and providing consulting support on corporate strategy, how organisations run, and business management.

  • Strategy · Governance structure

    Clarify business direction, sort out roles and responsibilities, and strengthen governance and decision-making.

  • Process redesign · Operational efficiency

    Map business processes, improve day-to-day operations, and help departments work together more effectively.

  • Marketing · Chain expansion

    Refine marketing strategy, improve chain store operations, and support business growth.

  • Talent pipeline · Performance and incentives

    Develop key talent, strengthen employee appraisal, and improve incentive systems.

02

Study and career · Life across borders

Drawing on my own study, job search and life abroad, I share information and practical experience on topics such as exchanging a driving licence, renting and buying property, and motorhome travel.

  • Study applications · Academic progression

    Map out study paths in Europe, prepare a complete application, and understand what target universities require.

  • Job search · Workplace adaptation

    Clarify your job search direction, polish your application materials, and learn local workplace norms.

  • Returning to China · Career transition

    Sharing the experience of returning after study abroad, discussing career options back home, and understanding how Chinese and foreign workplaces differ.

  • Living in Europe · Everyday matters

    Sharing experience of life in Europe, information on everyday procedures, and local customs.

03

China–Europe culture · Shared resources

Following culture, city life and institutional exchange between China and Europe, sharing practical information and exploring opportunities for collaboration.

  • Art and exhibitions · Aesthetic experience

    Following the art scene in China and Europe, sharing local exhibition news, and enjoying diverse aesthetic styles.

  • Local flavours · City walks

    Seeking out local food in China and Europe, recording impressions of different cities, and experiencing local ways of life.

  • Study tours · Business visits

    Connecting with European universities and institutions, designing themes for professional exchange, and broadening cross-border perspectives.

  • Project liaison · Institutional links

    Identifying China–Europe opportunities, helping information flow between both sides, and exploring practical project paths.

Articles

Management practice

  • “Managing the sales performance process: optimising performance planning and implementation”2023 | Beijing Alliance PKU Management Consultants WeChat account (in Chinese)

    Discusses how to improve the planning and implementation stages of sales performance management.

  • “Combining performance management tools to optimise the performance management process”2022 | Beijing Alliance PKU Management Consultants WeChat account (in Chinese)

    Discusses how to combine performance management tools and improve the management process.

Software copyrights

Project results

  • Clinical decision intelligence and case-sharing platform2021
  • Intelligent analysis system for clinical practice matrices2020
  • Intelligent career advisory platform for pharmaceutical sales staff2019
  • Intelligent DRG learning platform for the pharmaceutical industry2017
  • Intelligent OKR performance management system for pharmaceutical sales2015

Partners

Building together

Individuals and organisations who know their local market, bring professional expertise or have industry resources are welcome to explore collaboration on business services and China–Europe exchange.

City partner

Knows the local business community, reaches small and medium-sized business clients, and helps build long-term collaboration.

Implementation consultant

Helps clients put plans into practice and map operating processes, working project by project.

Professional partner

Provides specialist support and takes sole responsibility for licensed services, with clearly defined responsibilities.

Industry partner

Connects companies and institutions in China and Europe, shares industry information and resources, and explores project opportunities.

About collaboration

These are possible areas of collaboration. The specific scope, division of responsibilities and terms will be discussed case by case. Services that legally require professional qualifications, such as legal, tax and accounting services, are handled by appropriately qualified professionals.

Contact

Exchange and collaboration

I welcome conversations on business management, personal development, academic exchange and China–Europe cultural cooperation.

Privacy noticeThe information you submit is used to handle and reply to this enquiry. It is processed in line with applicable data protection rules and will not be published or passed to unrelated third parties without authorisation.

Privacy consent

Legal notice

Last updated: 23 October 2026

Publisher

Li Zijian, an individual. Publication director: Li Zijian. Contact: please use the contact form on this site.

Hosting

Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA; phone +1 888 993 5273; www.cloudflare.com.

Intellectual property

The text, photographs and design of this site belong to Li Zijian and may not be copied or republished without written permission.

About the content

The content of this site is general information for introduction and exchange only. It does not constitute legal, tax, financial or investment advice; for such matters, please consult an appropriately qualified professional.

Personal data

For how personal data is handled, see the privacy policy.

Privacy policy

Last updated: 23 October 2026

Who is responsible

This site is run by Li Zijian in a personal capacity, who is responsible for the personal data submitted through it. For any question, please use the contact form on this site.

What is collected

Only what you enter in the contact form: your name, email address, type of enquiry and message.

Purpose and legal basis

This information is used only to handle and reply to your enquiry. The legal basis is the consent you give by ticking the box (GDPR, Article 6(1)(a)). It is never used for marketing and never sold.

Who receives it

Form messages are transmitted and stored by Formspree, a service provider based in the United States, so your data may be processed outside the European Union. The site is hosted by Cloudflare, which may process technical data such as your IP address when you visit. No other third party receives your data without your consent.

How long it is kept

Messages are kept for no more than 12 months after our exchange ends, then deleted.

Your rights

You may at any time ask to access, correct or delete your data, restrict or object to its processing, receive a copy, or withdraw your consent (without affecting earlier processing). Please use the contact form. You may also lodge a complaint with the French data protection authority, CNIL (www.cnil.fr).

Cookies

This site sets no cookies and uses no analytics or advertising trackers. Your language choice is stored only in your own browser.